Bulletproof pioneered the unconventional process of starting your day by blending grass-fed butter into your coffee. Bulletproof is much more than just coffee however, they created an entire line of supplements, foods and technologies to help you perform better, think faster and kick more ass! We were able to reimagine their primary logo, 86 different packaging SKUs, a versatile hexagon visual language, website, conference materials, and everything in-between.