Bulletproof pioneered the unconventional process of starting your day by blending grass-fed butter into your coffee. Bulletproof is much more than just coffee however, they created an entire line of supplements, foods and technologies to help you perform better, think faster and kick more ass! We were able to reimagine their primary logo, 86 different packaging SKUs, a versatile hexagon visual language, website, conference materials, and everything in-between.

Bulletproof_Emblemsite-01bBulletproof_Emblemsite-01b
BulletproofFullLogoAnimation_1BulletproofFullLogoAnimation_1
BP_CoffeeCup05BP_CoffeeCup05
BP_Collateral01BP_Collateral01
BP_Collateral3cBP_Collateral3c
Bulletproof_EmblemsiteC-21Bulletproof_EmblemsiteC-21
Bulletproof_Emblemsite-07Bulletproof_Emblemsite-07
Bulletproof_Emblemsite-08Bulletproof_Emblemsite-08
Bulletproof_Emblemsite-09Bulletproof_Emblemsite-09
Bulletproof_Emblemsite-10aBulletproof_Emblemsite-10a
Bulletproof_Emblemsite-11aBulletproof_Emblemsite-11a
Bulletproof_EmblemsiteG-12Bulletproof_EmblemsiteG-12
Bulletproof_EmblemsiteC-14Bulletproof_EmblemsiteC-14
Bulletproof_EmblemsiteC-16Bulletproof_EmblemsiteC-16
Bulletproof_EmblemsiteC-17Bulletproof_EmblemsiteC-17
BP_Interior01BP_Interior01
Bulletproof_PartnerLockup-07Bulletproof_PartnerLockup-07