Bulletproof Labs is not your typical gym. In fact, they don't want to even think of themselves as a gym. You can get special treatments to help you achieve higher performance through their many biohacking services. Spend 3 minutes in a -250ºF cryotherapy chamber to increase fat burning and boost your immune system or meditate in a virtual float tank. All this along with the Bulletproof diet offers an advanced way of living. We helped them define the look of the Lab with a serene color palette, branding and iconography.